--- title: Create Campaign description: Completed creating the email and the guest segment, you are now ready to send personalized marketing emails. Just one more step. --- [Back to home](https://help.gokai.co/en/knowledge) - [ ACCOUNT SETTING ](https://help.gokai.co/en/knowledge/account-setting) - [ ADD NEW USER ](https://help.gokai.co/en/knowledge/account-setting#add-new-user) - [ SYSTEM CONFIGURATION ](https://help.gokai.co/en/knowledge/system-configuration) - [ GUEST JOURNEY ](https://help.gokai.co/en/knowledge/system-configuration#guest-journey) - [ PRE-ARRIVAL SURVEY ](https://help.gokai.co/en/knowledge/system-configuration#pre-arrival-survey) - [ MOBILE CONCIERGE ](https://help.gokai.co/en/knowledge/system-configuration#mobile-concierge) - [ PLACES ](https://help.gokai.co/en/knowledge/system-configuration#places) - [ UPGRADES ](https://help.gokai.co/en/knowledge/system-configuration#upgrades) - [ CHECK-IN ](https://help.gokai.co/en/knowledge/system-configuration#check-in) - [ EMAIL DOMAIN CONFIGURATION ](https://help.gokai.co/en/knowledge/system-configuration#email-domain-configuration) - [ PMS/CM INTEGRATIONS ](https://help.gokai.co/en/knowledge/system-configuration#pms-cm-integrations) - [ SYSTEM NOTIFICATIONS ](https://help.gokai.co/en/knowledge/system-notifications) - [ PRE-ARRIVAL ](https://help.gokai.co/en/knowledge/system-notifications#pre-arrival) - [ SURVEY COMPLETION ](https://help.gokai.co/en/knowledge/system-notifications#survey-completion) - [ VOUCHER BOUGHT ](https://help.gokai.co/en/knowledge/system-notifications#voucher-bought) - [ RESERVATIONS ](https://help.gokai.co/en/knowledge/reservations) - [ ADD/IMPORT RESERVATIONS ](https://help.gokai.co/en/knowledge/reservations#add-import-reservations) - [ UPDATE RESERVATION STATUS ](https://help.gokai.co/en/knowledge/reservations#update-reservation-status) - [ OPERATIONS ](https://help.gokai.co/en/knowledge/operations) - [ UPSELLING ](https://help.gokai.co/en/knowledge/operations#upselling) - [ ONLINE CHECK-IN ](https://help.gokai.co/en/knowledge/operations#online-check-in) - [ GUEST PROFILES ](https://help.gokai.co/en/knowledge/operations#guest-profiles) - [ GUEST JOURNEY ](https://help.gokai.co/en/knowledge/operations#guest-journey) - [ MARKETING ](https://help.gokai.co/en/knowledge/marketing) - [ GUEST SEGMENTS ](https://help.gokai.co/en/knowledge/marketing#guest-segments) - [ EMAILS ](https://help.gokai.co/en/knowledge/marketing#emails) - [ CAMPAIGN ](https://help.gokai.co/en/knowledge/marketing#campaign) - [ OPTIMIZATION ](https://help.gokai.co/en/knowledge/optimization) - [ PRODUCT OPTIMIZATION ](https://help.gokai.co/en/knowledge/optimization#product-optimization) # Create Campaign ## Completed creating the email and the guest segment, you are now ready to send personalized marketing emails. Just one more step. #### Here are the step-by-step instructions to guide you on how to create a campaign. Go to Engagement -> Marketing -> Campaigns: [https://prism.gokai.co/engagement/marketing/campaigns](https://prism.gokai.co/engagement/marketing/campaigns) You may either create a new campaign or edit an existing campaign from here. ![](https://help.gokai.co/hs-fs/hubfs/image-png-Nov-01-2023-05-25-33-1651-PM.png?width=653&height=265&name=image-png-Nov-01-2023-05-25-33-1651-PM.png) Follow the steps on the left side to complete the Campaign settings: ![](https://help.gokai.co/hs-fs/hubfs/image-png-Nov-01-2023-05-28-21-3895-PM.png?width=645&height=256&name=image-png-Nov-01-2023-05-28-21-3895-PM.png) **1. Select a segment from the dropdown list to send your campaign to** ![](https://help.gokai.co/hs-fs/hubfs/image-png-Nov-01-2023-05-29-09-1153-PM.png?width=653&height=326&name=image-png-Nov-01-2023-05-29-09-1153-PM.png) Customise "Send To" field by choosing from the dropdown list ![](https://help.gokai.co/hs-fs/hubfs/image-png-Nov-01-2023-05-30-45-1894-PM.png?width=660&height=237&name=image-png-Nov-01-2023-05-30-45-1894-PM.png) **2. Select an email address to send from** ![](https://help.gokai.co/hs-fs/hubfs/image-png-Nov-01-2023-05-31-39-7589-PM.png?width=688&height=258&name=image-png-Nov-01-2023-05-31-39-7589-PM.png) ***Important:** the hotel MUST complete custom domain configurations before sending marketing emails. If you haven't done so, please refer to this instruction:  [https://help.gokai.co/en/knowledge/custom-email-domain](https://help.gokai.co/en/knowledge/custom-email-domain) **3. Use a subject to catch the attention of your guests** Personalisation tokens are available to be inserted into the subject ![](https://help.gokai.co/hs-fs/hubfs/image-png-Nov-01-2023-05-36-12-7719-PM.png?width=665&height=238&name=image-png-Nov-01-2023-05-36-12-7719-PM.png) **4. Select a date and time to send out your campaign.** You may choose either **Schedule** for later, **Send now** or **Recurring**: ![](https://help.gokai.co/hs-fs/hubfs/image-png-Nov-01-2023-05-38-28-2091-PM.png?width=627&height=297&name=image-png-Nov-01-2023-05-38-28-2091-PM.png) Based on your email, you can select the frequency for recurring emails: ![](https://help.gokai.co/hs-fs/hubfs/image-png-Nov-01-2023-05-39-57-6782-PM.png?width=619&height=399&name=image-png-Nov-01-2023-05-39-57-6782-PM.png) And decide when the recurring email should be sent out: ![](https://help.gokai.co/hs-fs/hubfs/image-png-Nov-01-2023-05-41-16-3759-PM.png?width=628&height=424&name=image-png-Nov-01-2023-05-41-16-3759-PM.png) **5. Select an email from the dropdown list to use in this campaign:** ![](https://help.gokai.co/hs-fs/hubfs/image-png-Nov-01-2023-05-42-22-8614-PM.png?width=633&height=289&name=image-png-Nov-01-2023-05-42-22-8614-PM.png) **6. Save and send the campaign to your guests with one click.**   ****Please note that *Custom Domain* must be completely and successfully configured before marketing emails can be sent. To configure a Custom Domain, please refer to the below instructions:** [https://help.gokai.co/en/knowledge/custom-email-domain](https://help.gokai.co/en/knowledge/custom-email-domain)