Are you curious about your guests' preferences and interests? Would you like to group them and engage with their interests? Do you know your guests are waiting for some personalized messages with specific offers relevant to their interests?
Here are the step-by-step instructions to guide you on how to create different Guest Segments.
Go to Guests->Segments: https://prism.gokai.co/guests/segments
You may either create a new segment or edit an existing segment.
1. Choose "Static Segment" or "Dynamic Segment" to be created:
Static Segment: Static segments do not automatically update as your guest database changes. A Static segment represents a moment in time when the segment is created.
Dynamic Segment: Dynamic segments automatically update over time. Guests will be added or removed from the segment as their property changes.
Please choose the option based on your needs and create a Segment name.
2. Add different filters to create the segment:
On the right side, you will see your entire database before you add any filters. The list will be refreshed each time you add a new filter.
On the left side, you may add filter(s) to create the segment.
- Add a new filter manually; Or
- Choose from the Templates.
*The "Exclude masked email address" filter removes guests with OTA-masked emails, reducing the email bounce rate. This filter is highly recommended for all segments.
When this filter is selected, please Overwrite the existing filter before adding other filters.
- Get creative and add more filters by using the different fields available in the database. It's a great way to refine your results and find the targeted guests!
a. Insert a new filter into the existing filter group
When creating a new filter, you must choose whether to insert it into an existing group, which functions as an AND operator.
b. Append the new filter as a new group
Appending the new filter as a new group means it's an OR operator.
3. Before exiting Segments, make sure to save all the required filters that you have added.
Start creating emails here:
https://help.gokai.co/en/knowledge/create-emails
If you've already created an email, start a campaign here: https://help.gokai.co/en/knowledge/create-campaign